Case Study
ShopIgniter
Interactive Engineer building CMS and ad-building apps with Facebook and Twitter APIs, plus Flash and HTML5 interactive ads.
The Challenge
At ShopIgniter I built interactive campaign tooling that connected content, creative, and social distribution: CMS and custom ad-building apps, Facebook and Twitter API integrations, and Flash and HTML5 interactive ads that design and engineering could iterate on together.
Constraints
- Close collaboration between engineering and design on CMS and ad-builder workflows.
- Social campaign management dependent on Facebook and Twitter API integrations.
- Dual creative runtimes (Flash and HTML5) for interactive advertising.
Contributions
- Built campaign tooling as first-class apps: content management and custom ad builders, not one-off creative scripts.
- Integrated social APIs directly: Facebook and Twitter for managing and distributing social campaigns.
- Shipped interactive ads in Flash and HTML5: covering the creative formats campaigns needed during the web advertising transition.
Outcomes
I shipped CMS and ad-building applications with social API integrations, plus interactive Flash and HTML5 ad creative in partnership with design and engineering.
Project dates
January 2013 – May 2014 · Portland, OR